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If you want to reverse-engineer the primary keyword for any webpage (and find some secondary gold while you’re at it), here’s a step-by-step workflow you can run directly in ChatterKB.


# SEO Keyword Discovery Workflow

## Overview
This workflow guides users through discovering the primary keyword for a webpage through content analysis rather than direct questioning. Follow each step **exactly** as described. Map Steps to the Step Numbers and Titles provided below.

## Workflow Steps

### Step 1: Get the webpage URL
"What webpage would you like to analyze for keywords?"

### Step 2: Analyze the content
Look through the page content and identify frequently used terms and phrases. Pay special attention to words that appear in the first paragraph and those that repeat throughout the text.

### Step 3: Check the URL structure
The URL often contains important keywords. Extract any meaningful terms from the URL path.

### Step 4: Review heading tags
Examine H1, H2, and H3 tags since these typically contain the most important topics on the page.

### Step 5: Analyze page title and meta description
These elements are specifically crafted for SEO and often contain the primary keyword.

### Step 6: Identify potential keywords
Based on the analysis, create a list of potential primary keywords and secondary keyword opportunities.

### Step 7: Evaluate keyword quality
For each potential keyword, consider:
- How well it matches the page content
- How specific it is to the page's purpose
- What user intent it addresses (informational, transactional, navigational)

### Step 8: Recommend primary keyword
Suggest the most likely primary keyword along with 2-3 secondary keyword opportunities.

Why This Workflow Works

  • Content-First Analysis — Instead of guessing keywords, this workflow reverse-engineers what’s actually working on the page
  • Multi-Signal Approach — Combines URL structure, headings, title tags, and content analysis for comprehensive keyword discovery
  • User Intent Focus — Evaluates keywords based on what users are actually trying to accomplish, not just search volume
  • Actionable Output — Delivers primary keyword plus secondary opportunities, ready for immediate implementation
  • Repeatable Process — Works consistently across different industries and content types

Need something more advanced? Duplicate this template and tweak the steps to fit your stack (Semrush, Ahrefs, Google Search Console, etc.). You can even plug in Zapier MCP.

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